Toe is a Japanese band formed in 2000. They're one of those bands that are hard to really pin down into one genre. I was first introduced to their music back in 2007 and have been hooked since then.
With a presence that spans the seas from Japan to the US and everywhere in between, this 4-piece has been reigning over indie math-rock for nearly a decade. Thoughtful thrashing meets passionate and precise percussion, culminating into jubilant jams of the instrumental influence.
(Updated Jan. 19)
Toe + Death Cab for Cutie on the same month! Thank you for deciding to stop by Manila, this is really unexpected! Terno, thank you for organizing this! March is going to be expensive. Fantastic first quarter of the year!
For the Dept. of Tourism's latest effort to rebrand the country's campaign, 8 advertising agencies were invited to bid. In the end, BBDO won with a simple campaign that sells an idea instead of a rhyme or an adjective. That idea is fun.
Because of the low budget, the local campaign will rely on social media like blogs, Facebook and Twitter, hence the hashtagged campaign, #1ForFun which is currently trending. The real budget will be spent mostly on an international campaign, and expect many creative ideas to appear abroad soon.