For a few years Tom Sachs worked odd jobs, including lighting displays at Barneys New York. In 1994, he was invited to create a scene for their Christmas displays and titled it Hello Kitty Nativity, in which the Virgin Mary was replaced by Hello Kitty with an open Chanel bra, the three Kings were Bart Simpsons, and the stable was marked by a McDonald's logo.
This contemporary revision of the nativity scene received great attention (not all of it positive) and demonstrated Sachs' interest in the phenomena of consumerism, branding, and the cultural fetishization of products.
He is a sculptor, probably best known for his elaborate recreations of various Modern icons, all of them masterpieces of engineering and design of one kind or another.
Enjoy this short film by The Selby celebrating the genius behind Tom Sachs.